Add new demand gen leads to marketing database

Your demand-gen list contacts arrive with inconsistent fields, delaying segmentation and handoff. They go to a centralized marketing database for immediate tagging and same-day outreach.

Overview

Leads collected into marketing lists often arrive without standardized fields, stalling segmentation and campaign enrollment. This flow captures each new list contact into a centralized marketing database with formatted dates and source data so campaign managers can segment and launch outreach the same day.