Add lead form emails to exclusion audience list
Add lead form emails to exclusion audience list
Your lead form submissions include contacts that should be excluded from retargeting, wasting ad spend. Cleanly route those emails to an exclusion audience so your campaign managers stop retargeting mistakes.
Overview
Stop wasting ad budget on audiences that should be excluded. This flow takes form-submitted emails and moves them into your exclusion audience so campaign managers avoid mistaken retargeting and keep audiences clean before each ad cycle.