Add inbound web leads to marketing event stream
Add inbound web leads to marketing event stream
Webhook lead submissions lack contact context, leaving marketing ops with incomplete prospect data. Capture and forward those leads into your marketing event stream so journeys start the same day.
Overview
Incoming webhook and form leads often miss the fields campaign managers need, causing delayed segmentation and journey enrollment. This flow captures, enriches, and posts leads into your marketing event stream so journeys and outreach can begin the same day.