Add former members to win-back contact list for campaigns

When memberships lapse your former member records go untracked and outreach is delayed. It adds those contacts to your marketing list so campaign managers can begin re-engagement the same day.

Overview

Lapsed memberships often fall out of your nurture programs and require manual exports that slow outreach. This flow captures expired or canceled memberships and adds them to your marketing contact list automatically so campaign managers can start re-engagement the same day.