Add dormant segment contacts to targeted ad audience

Your dormant email segment holds lapsed customers who aren't seeing retargeting ads. Add them to a paid-ad audience so campaign managers can re-engage buyers before major promotions.

Overview

Lapsed buyers in dormant lists often miss retargeting and reduce campaign ROI; this flow pulls those subscribers, normalizes and hashes identifiers, then adds them to paid-ad audiences. Campaign managers can relaunch retargeting within hours and recover short-term purchase intent ahead of promotions.