Add converted leads to retargeting segment for ads

When lead disposition updates in your CRM, advertising audiences can still include those contacts and trigger acquisition ads. Keep paid audiences clean so campaigns avoid wasted spend before the next launch.

Overview

When leads change to an existing-customer disposition, ad audiences should update immediately instead of buying acquisition impressions on customers. This flow updates your retargeting audience from the CRM within minutes so campaign managers avoid wasted spend before the next campaign.