Add cleaned mortgage leads to loan officer queue

Your lead payloads arrive unstandardized and block timely loan officer outreach. Leads are normalized and routed to loan officers for outreach same day.

Overview

Incoming web leads often arrive with inconsistent phone and contact formatting, which slows loan officer response and clogs the intake queue. This flow cleans and normalizes lead contact data and routes records to the right owner within minutes so outreach happens same day and pipeline freshness is preserved.