Add cancellation tag and remove annual rate tag

When a cancellation tag lands on your subscriber record, your email audiences and sequences can drift. You keep audiences accurate and avoid incorrect sends before the next campaign window.

Add cancellation tag and remove annual rate tag

Overview

Unhandled cancellation tags let canceled customers stay in paid sequences and cause messaging mistakes. This flow swaps tags and aligns audiences so your campaign lists reflect true subscriber status within minutes, preventing incorrect sends before the next campaign.

Add cancellation tag and remove annual rate tag