Add campaign unsubscribes to your master tracking sheet

Your campaign unsubscribe events aren't centralized, leaving marketing ops unaware of list health. You log opt-outs to a shared sheet so campaign managers can suppress addresses before the next send.

Overview

Untracked opt-outs make list health opaque and risk accidental sends. Centralizing unsubscribes into a shared tracking sheet gives campaign managers and marketing ops immediate visibility so they can suppress addresses and report on list quality before the next campaign.