Add aged leads to ad audience for re-engagement

Your program leads older than 90 days without an application miss re-engagement and sit outside outreach lists. Add them to a retargeting audience so campaign managers can restart outreach same day.

Overview

Leads that age out of outreach lists are invisible to retargeting and campaign managers lose timely re-engagement opportunities. This flow routes those older, inactive leads into your ad audience and marks the CRM so campaigns can resume same day and reporting stays accurate.