Add ad-extension call leads to marketing attribution sheet
Add ad-extension call leads to marketing attribution sheet
You miss ad-extension call context when inbound calls aren't logged, degrading campaign attribution. Capture call metadata and UTM/gclid to a central sheet for same-day follow-up.
Overview
Ad-extension calls often carry high intent, but without consistent logging your campaign attribution and follow-up suffer. Centralize call metadata and campaign identifiers into a single marketing sheet so campaign managers can reconcile performance and act same day.