Add active customers to paid search audience list
Add active customers to paid search audience list
Your active customer list in email marketing isn't mirrored to paid search audiences, causing stale retargeting. Add contacts to ad audiences so campaign managers can retarget the same day.
Overview
Keep paid search audiences current by syncing your active email customers directly into ad audiences. This reduces stale targeting and enables campaign managers to retarget high-intent contacts the same day.