Turn industry podcasts into team insights
Turn industry podcasts into team insights
テーブル、ザップ、キャンバス
Daily market and competitive briefings
Get AI-powered summaries of competitor moves and market trends delivered to your inbox every morning automatically.
クリックしてドラッグするとキャンバス内を移動でき、ピンチするとズームできます。
概要
You know that sinking feeling when you find out your biggest competitor just launched something major—and you're hearing about it three weeks too late? Or when you're in a strategy meeting and someone mentions a market shift that completely caught you off guard?
Staying on top of competitor moves and market developments shouldn't feel like a full-time job. But manually checking dozens of news sources, industry blogs, and RSS feeds every day? That's exhausting and just not realistic.
Most teams either burn out trying to keep up or miss critical information that could've changed their strategy. The result? You're always playing catch-up instead of staying ahead, and important decisions get made with outdated information.
This template automatically monitors all your key sources and delivers a clean, summarized briefing to your inbox every morning. Instead of scrambling to piece together what's happening in your market, you'll start each day knowing exactly what your competitors are up to and what trends are emerging.
No more missed opportunities or reactive strategies—just the intelligence you need to stay ahead.
Why build a daily market and competitive briefing?
- Save hours every week — No more manually checking dozens of sources or wondering if you missed something important
- Never miss competitor moves — Automated monitoring catches announcements, product launches, and strategic shifts as they happen
- Make better decisions faster — Start each day with the market context you need for strategic planning and tactical execution
You can easily customize this template by swapping in different RSS feeds, adjusting the AI summary style, or adding team members to the distribution list.
What key features come with the daily market and competitive briefing?
- Automated RSS monitoring — Continuously tracks your chosen industry publications, competitor blogs, and news sources without any manual work
- AI-powered summarization — Transforms lengthy articles into concise, actionable insights that highlight what actually matters for your business
- Smart competitor detection — Identifies and flags content specifically about your competitors so you never miss their latest moves
- Market trend analysis — Spots emerging patterns and shifts in your industry before they become obvious to everyone else
- Professional email formatting — Delivers clean, scannable briefings that busy executives can quickly digest and act on
このテンプレートはどのように機能しますか?
This ready-made template builds you an automated intelligence system that works while you sleep. Here's how it works:
- The workflow monitors your selected RSS feeds and news sources throughout the day
- When new articles are published, AI reviews each piece of content for relevance to your market and competitors
- Relevant articles get summarized into key points that focus on business impact and strategic implications
- The system identifies which competitors are mentioned and flags any significant announcements or moves
- All summaries get compiled into a clean, organized email briefing
- Every morning at your chosen time, the briefing lands in your inbox with the previous day's most important developments
- Team members can easily subscribe or unsubscribe themselves from the daily briefings
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Who should use this daily market and competitive briefing?
- Marketing leaders need to stay ahead of competitor campaigns and messaging shifts to adjust their own strategies quickly.
- Strategy teams rely on market intelligence to spot opportunities and threats before they impact business planning.
- Product managers must track competitor feature releases and market demands to prioritize their roadmaps effectively.
- Sales leaders need real-time competitor intelligence to coach their teams and respond to competitive threats in deals.
- Executive teams require daily market context to make informed decisions and avoid being caught off guard by industry changes.
Ready to stop playing catch-up with your competition? Set up your automated briefing system and start each day with the market intelligence you need to stay ahead.
よくある質問
How does this briefing cover both market trends and competitor intelligence?
You select which sources it covers. By selecting which RSS to add, you can have it cover both market-focused publications (industry reports, trend analysis, regulatory news) and competitor-specific sources (company blogs, press releases, product announcements). The AI categorizes and prioritizes content to give you a complete picture of both the competitive landscape and broader market conditions in one unified briefing.
How quickly will I know about breaking competitor news or market developments?
The system monitors sources continuously throughout the day, so you'll typically learn about developments within hours of publication. Your morning briefing ensures you start each day with complete awareness of overnight developments, while the AI prioritizes truly breaking news that requires immediate attention.
Can I customize which competitors and market segments are tracked?
Absolutely. You can configure RSS feeds from specific competitor sources, industry publications, and market-focused outlets. Set up keyword alerts for competitor names, market segments, and emerging trends. The AI will prioritize articles about competitive moves, market shifts, and opportunities most relevant to your business strategy.
Does setting up this market and competitive intelligence briefing require any technical expertise?
No technical skills required. The template uses Zapier's visual workflow builder where you simply connect your preferred news sources, configure competitor and market monitoring rules, and set up briefing delivery. Most users complete setup in under 15 minutes using the step-by-step guided process.
How many RSS feeds can I monitor simultaneously?
There's no hard limit on RSS feeds. You can monitor dozens of sources simultaneously - the system processes them all in parallel. The AI intelligently filters and prioritizes content, so adding more sources won't overwhelm your briefing. Most teams monitor 10-20 key sources effectively.
What happens if a competitor's website doesn't have an RSS feed?
You have several options: use website monitoring tools that create RSS feeds from any webpage, set up Google Alerts that deliver via RSS, or use social media RSS generators for competitor social accounts. The template works with any standard RSS format, giving you flexibility in source selection.
Can I receive briefings at different times for different team members?
Yes, you can set up multiple delivery schedules. Create separate distribution lists for different time zones or preferences - some executives might want a 6 AM briefing while others prefer 9 AM. The system handles multiple scheduled deliveries seamlessly.
Will the AI miss important nuances or context that a human would catch?
The AI is configured to preserve key business context, numbers, and competitor names. While it excels at surfacing important information quickly, you can always click through to read full articles when deeper analysis is needed. Think of it as your first-pass filter, not your only analysis.
Can I create separate briefings for different market segments or product lines?
Absolutely. You can duplicate this template to create specialized briefings - one for Product A competitors, another for Market B trends. Each briefing can have its own sources, keywords, and distribution list, allowing highly targeted intelligence streams.
How do I ensure the briefings stay relevant as my business priorities change?
The template is designed for easy updates. Add new RSS feeds as new competitors emerge, adjust AI prompts to focus on different metrics, or modify distribution lists as teams change. Most adjustments take under 5 minutes, ensuring your intelligence evolves with your business.
Can I integrate this with my existing business intelligence tools?
Yes, the template outputs standard HTML emails that can be forwarded, parsed, or integrated with other systems. You can also modify it to send data to Slack, Teams, or save summaries to a database for trending analysis.
