Lead Gen Research: Product Press Coverage
Track companies and brands promoted in online reviews and lists, updated daily.
Overview
Stay on top of brand visibility trends with this daily tracking automation. Every morning, this agent searches for newly published [industry]-related product reviews and curated lists from the past two weeks. It then extracts mentions of companies and brands (not individual products) and logs the details into a structured Google Sheet.
This is perfect for marketing teams, brand managers, PR agencies, or competitive intelligence teams who need a daily snapshot of who’s being featured — and where.
By focusing only on real reviews and editorial lists (excluding press releases, news articles, and purely product-focused write-ups), this agent ensures you get high-value, actionable information every day.
Why you should use the Lead Gen Research: Product Press Coverage template:
Identifying where your brand — or your competitors — are being promoted is crucial for strategic planning, reputation management, and marketing optimization. This automation provides:
- Fresh insights: Captures real-time mentions from curated, reputable content.
- Accurate targeting: Focuses on companies and brands, not just products.
- Structured data: Each brand or company has its own row, simplifying analysis and reporting.
- Quality assurance: Built-in checks ensure completeness, accuracy, and proper formatting.
- Efficiency: Save hours of manual research and data entry every day.
Whether you're tracking your own brand presence or keeping an eye on competitors, this automation gives you a huge edge.
How the template works:
Each day at your selected time, the agent:
- Searches for [industry]-related product reviews and brand lists published in the last two weeks.
- Filters results to exclude: - News articles - Newswires - Press releases - Product-only articles not focused on brands/companies
- Extracts for each article or review: - Date of publication - Title of the piece - Publication or website name - Author or reviewer name - Company or brand names mentioned - Sponsored status ("Yes" if sponsored; otherwise "No") - Direct link to the article
- Creates a separate row in Google Sheets for each brand or company mentioned.
- Performs quality checks to ensure: - Each field is correctly populated. - No company or brand is missing. - Data consistency across the spreadsheet.