Articles tagged "Marketing"

7 Proven Product Marketing Tactics from an Early Salesforce and Dropbox VP

Adam Gross, the head of product at Heroku, has a long history in companies that now are some of the biggest players in technology, but he facilitated their growth back when they were still upstarts. Companies like Salesforce and Dropbox.

Integrations: Simple Marketing for Developers

If you are a developer and your name isn't Patrick McKenzie, odds are marketing isn't your cup of tea.

Five Simple Ways to Say "Thanks" to a Journalist

Editor's Note: A version of this post originally appeared on the Mention blog earlier this year. You send a pitch, supply a press kit and conduct an interview. Fingers crossed, a story is published covering your company’s news.

How experts write case studies that convert, not bore

Among the many methods of marketers today, the written case study remains a tried and true practice to attract new customers.

15 Tools for the Non-Tech Marketer

Editor's Note: A version of this post originally appeared on the Unbounce blog earlier this month. "Learn to code." This honorable slogan has become the focal point of campaigns targeted at students, new graduates and job seekers alike.