Articles tagged "Marketing"

A guide to verticalization: What it is, when to try it, and how to get started

Verticalization is growing in popularity, so I chatted with some marketing pros across multiple industries to learn why it's a solid strategy—and how to do it right.

12 Facebook ad copy examples to learn from

Facebook is a powerhouse customer acquisition platform for companies of all sizes. But in order to get great results, you need to have great ad copy. And in my experience, that's where lots of brands struggle. 

Wix vs. Shopify: Which CMS is better? [2024]

Wix is better for small businesses and bloggers who value user-friendliness and design flexibility, whereas Shopify is better for growing eCommerce businesses.

6 ways to automate Pipedrive with Zapier

Set your sales processes on autopilot by connecting your business-critical apps to Pipedrive with Zapier's automated workflows.

AI marketing: A guide to implementing AI in your marketing strategy

Here's how you can leverage AI to bring your marketing campaigns to life.

10 examples of ethos in advertising to inspire your next campaign

A little bit of rhetorical theory can unlock why some ads work and others fall flat. Here, I'll talk about the value of ethos in ads and give you plenty of examples.

40+ best digital marketing tools in 2024

Here's a roundup of the best digital marketing tools for businesses and budgets of all sizes.

Optimize your ads with automation

Every ad and campaign needs to be carefully monitored. You also need to worry about purchase tracking, incoming lead forms, and messages—all across multiple platforms. Fortunately, you can use automation to streamline every aspect of your campaigns.

B2B email marketing: Proven strategies and examples

B2B email marketing can convert potential customers, but it requires a different approach than B2C email marketing. Here's how to do it right, with examples.

The 11 best AI marketing tools in 2024

Here's a rundown of the best AI tools for marketers to help you save time and do your best work.