Sometimes you just want things to be easy—and that's especially true when building your website.

Fortunately, when it comes to Wix, easy doesn't mean a lack of features or low frills. The Swiss Army knife of website creation, Wix offers customizable templates, drag-and-drop features, and nifty widgets—all without having to write code.

The potential snag? Connecting Wix with all the other tools you use to run your business. From forms to emails, spreadsheets to CRMs—not to mention team and customer communication spread across different tools—there's nothing easy about manually managing data across so many apps.  

Fortunately, you can use Zaps—Zapier's automated workflows—to easily connect your business-critical tools. Here's how.

Table of contents

• Add site subscribers to your mailing list

• Create a spreadsheet backup of important Wix form data

• Send notifications for important website activity

• Create follow-up tasks for you and your team

• Add leads to your CRM

Add site subscribers to your mailing list

Websites are a powerful lead-generating tool. To capitalize on those leads, though, you need to get their contact info from your forms into your email marketing tool. 

With automation, you can instantly add a subscriber to your mailing lists as soon as a new Wix form is submitted. Rather than manually adding batches of subscribers by hand—which is slow and prone to user error—automation is instant. That means your new subscribers will start getting your email campaigns immediately, catching their interest while it's still fresh. 

This one automation can save you a lot of time, especially if your site is generating a lot of subscriptions. Spend less time managing prospect data by hand and more time on growing your business.

Create a spreadsheet backup of important Wix form data

Wix is a website builder, not a database. You'll want to get data from Wix into a more flexible spreadsheet tool as quickly as possible.

Spreadsheets create an important backup of your data, assuring against any potential data loss. But they also have other benefits. Spreadsheets are flexible, giving you more options to sort, analyze, and manipulate your data. You can also grant view or edit access more widely without worrying about who has access to your website builder.

Zaps help you get your data into a spreadsheet without manual management—and without delay—so you always have a duplicate of your valuable information. 

Send notifications for important website activity

When something important happens on your Wix site, you want to know about it. Setting up automated notifications to yourself or relevant team members is an easy way to keep up to date.

Notifications can be integrated with whatever communication tool you use most often. If you're working with a contractor or rely on an email inbox, send notifications to Gmail. If your whole team needs to watch the site, post a message to a dedicated Slack channel. If it's really time-sensitive, send a text.

You can also use these same types of automated notifications to connect with your customers. You can acknowledge receipt of a form or send them their first outreach message via email or SMS.

With automated notifications, important info comes right to you when it happens, giving you faster reaction time and peace of mind.

Create follow-up tasks for you and your team

Managing a website is usually a team effort. Organize that work more effectively by automatically connecting Wix to your preferred project management or task-tracker app. 

Manually passing on tasks might work if you have a team of only a few people. But if you're managing a high volume of tasks or a lot of stakeholders, manually passing the baton doesn't work. Details will slip through the cracks, and work won't get done as efficiently and quickly as you need to scale your business.

Automated workflows instantly pass on tasks to the right person with the right information, every time. That way, when someone receives a task on their list, they already have the data they need to get it done easily.

Add leads to your CRM

Websites are incredibly useful for collecting valuable contact information—the kind you can use to drive sales and grow your business. Automation ensures you never miss a sale by having missing or incorrect contact info. 

Use these automated workflows to instantly transfer newly collected contact info from your website into your CRM. You can create a new contact, add detailed information for them, or even update existing contacts. 

Depending on how you're using those contacts, you can send them to an email marketing subscribers list, register them for an event, or add them as sales leads. 

And this is just the start of what you can do with Wix and Zapier. What will you automate first?