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Zapier is a tool for primarily non-technical users to connect together web apps.
An integration between two apps is called a Zap. A Zap is made up of a Trigger and one or more Actions or Searches.
Whenever the trigger happens in one app, Zapier will automatically perform the actions or searches in another app in order.
Zaps are very lightweight and easy to set up. Zaps do not import or export old data (they only operate on new items created after the Zap is enabled). Zaps are also not kept in sync ("two way syncing") after the Zap is triggered.
Zaps are deceivingly simple if you're used to dealing with complex and difficult integrations. Their simplicity is what enables anyone to create them.
The Zapier Developer Platform is a way for anyone to add their app or API to Zapier. There are two main reasons for building an app:
Building an app is easy and should take a developer about a week to build a completed app ready for the activation process.
The main reason you should build your app into Zapier is customer retention. Zapier enables you to say "yes!" when customers ask for integrations with other apps.
If you've built integrations before, you know the ongoing pain of supporting them. Zapier insulates you from ongoing API maintenance, migration, monitoring, failover and customer support for other APIs.
Building an app on Zapier is easier than integrating with other APIs and you only have to do it once. You'll automatically get integrations with everyone on Zapier today and into future.
Building your app on Zapier is free for vendors. Zapier is a Software-as-a-Service product and Zapier charges end-users to connect apps together.
Once your app is Global on Zapier, there are a lot of opportunities for co-marketing on the blog and email