Articles tagged "Marketing"

10 examples of ethos in advertising to inspire your next campaign

A little bit of rhetorical theory can unlock why some ads work and others fall flat. Here, I'll talk about the value of ethos in ads and give you plenty of examples.

40+ best digital marketing tools in 2024

Here's a roundup of the best digital marketing tools for businesses and budgets of all sizes.

Optimize your ads with automation

Every ad and campaign needs to be carefully monitored. You also need to worry about purchase tracking, incoming lead forms, and messages—all across multiple platforms. Fortunately, you can use automation to streamline every aspect of your campaigns.

B2B email marketing: Proven strategies and examples

B2B email marketing can convert potential customers, but it requires a different approach than B2C email marketing. Here's how to do it right, with examples.

The 11 best AI marketing tools in 2024

Here's a rundown of the best AI tools for marketers to help you save time and do your best work.

5 ways to use the Zapier Zoho CRM integration

Zoho CRM becomes even more powerful when you connect it to the rest of your tech stack. Automatically manage your incoming leads, add leads to marketing campaigns, and more.

5 ways to automate Facebook Lead Ads

As an advertising tool, Facebook Lead Ads is in a league of its own, with billions of users and the ability to drive qualified leads to your company without ever forcing users to leave Facebook.

The best HubSpot alternatives in 2024

These HubSpot alternatives cover a variety of use cases across CRM, marketing automation, email marketing, and more.

HubSpot vs. Marketo: Which marketing automation software is best? [2024] 

HubSpot and Marketo are two leading marketing automation platforms. Here's how they stack up across features, ease of use, and cost, so you can choose the best for your team.

The best marketing newsletters in 2024

Here, I'll curate the most popular, insightful, and even contrarian newsletters about marketing for you to subscribe to in 2023.