Update CRM contacts with parsed birth month, day, age
Update CRM contacts with parsed birth month, day, age
Your contact intake sends raw DOB timestamps, leaving age and birthday fields blank and hurting personalization. This populates age, month and day so managers can segment and personalize before campaign sends.
Overview
When DOB arrives as a raw timestamp, personalization and segmentation break—especially in health and fitness outreach where age matters. This flow converts those timestamps into age and birthday fields so campaign managers can segment accurately and launch targeted outreach same day.