Send new lead funnel events to advertising platform
Send new lead funnel events to advertising platform
Leads stored in your database may never reach the ad platform, leaving conversions untracked and bids misaligned. Events arrive in the ad system so analytics see conversions within minutes.
Overview
If leads captured in your database never reach the advertising system, campaign reporting and bid decisions are working with blind spots. This flow forwards those records as server-side funnel events so campaign managers and analysts see conversions within minutes and can act on accurate attribution.