For IT: stop malformed lead addresses from entering CRM

IT teams get new customer records with malformed state fields, causing inbound leads to be lost and correction work to backlog. Alerts log each bad-address lead and notify ops/data so issues are fixed and leads can be resubmitted promptly.

Overview

Malformed state fields let inbound leads slip and create manual backlogs that slow down ops and corrupt downstream systems. This workflow turns every bad-address lead into a logged alert and actionable ticket, so ops and data teams catch and fix issues before leads are lost. The result is cleaner lead records, fewer manual rechecks, and more reliable handoffs to sales.

Notable Features

Flag malformed state fields
Log bad-address leads centrally
Notify ops and data teams