Director of technology: capture rental leads into CRM

Leasing agents miss website inquiries buried in marketing forms, risking showings and lost rental leads. Prospects land in the leasing CRM so agents follow up while interest is high.

Overview

Website inquiries trapped in marketing forms cost showings and client ROI. This workflow turns every submission into a prospect in the leasing CRM so agents follow up while interest is high, eliminating missed follow-ups and delivering cleaner lead data. As director of technology, you can standardize lead capture across campaigns and protect conversion outcomes.

Notable Features

Create CRM records from forms
Validate and format contact fields
Notify leasing agents for hot leads