Alert marketing account owners when media mentions appear

Account owners in marketing miss mentions of managed clients in new articles, risking stalled outreach and lost engagement. Alerts deliver each mention to the right owner so they can act before chances go cold.

Overview

Marketing account owners lose momentum when earned media mentions go unnoticed, which can stall campaigns and strain client relationships. This workflow routes every published mention to the owning account manager and creates follow-up tasks, enabling faster outreach and preventing missed follow-ups.

Notable Features

Notify account owners of mentions
Match article text to accounts
Create follow-up tasks for owners