RSS (really simple syndication) is pretty much the industry standard for feed readers. You'll find RSS feeds in almost every app imaginable.

RSS by Zapier

Slack is a platform for team communication: everything in one place, instantly searchable, available wherever you go. Offering instant messaging, document sharing and knowledge search for modern teams.

Slack

Luhhu

Using Google Alerts, you can get alerted when your brand (or any search term you choose) is found in a webpage indexed by Google. You have the option to receive these alerts by RSS which you can then, in turn, use to trigger a zap and send to any service you like to notify you.

Get brand mentions on Google sent to Slack/SMS/Email/Google Sheets etc

“Using Google Alerts, you can get alerted when your brand (or any search term you choose) is found in a webpage indexed by Google. You have the option to receive these alerts by RSS which you can then, in turn, use to trigger a zap and send to any service you like to notify you.”

Trusted at companies large and small

This Zap works in 2 steps …

Anytime a new item is created in RSS by Zapier

Send channel message in Slack

This Zap uses the following 2 apps

RSS by Zapier

Slack

RSS by Zapier + Slack