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Can AI Make Recruiting More Human? Kristen Habacht on the Hiring Arms Race

Recruiting is in an arms race: job seekers spray AI at every open role; recruiters crank filters to keep up. Nobody wins. ⚡ Kristen Habacht—CEO of Elly and former head of revenue at Trello (then Atlassian) and CRO at Typeform—thinks the fix isn’t more filters. It’s tech that actually learns, so recruiters can do the human work.

Wade and Kristen talk about why most ATSs are “filing cabinets,” what “ICP for hiring” would look like, and why Elly never says yes or no to a candidate—only “did you see this? Is it important?” They cover the 1,000-applicants-in-24-hours reality, PLG in talent/HR, bias and AI screening, her take on AI “cheating” in interviews (“who really cares? It shows they know how to use the tool”), and why she’s giving away a lot of free usage instead of buying a billboard. Plus the story of the day she found out Trello was being acquired by Atlassian—and shoved her co-founder thinking he was joking.

What does it take to reinvent a billion-dollar SaaS company in the age of AI? For Intercom, the answer was refocusing the business, betting everything on an AI-first future, and a $50 million pricing model gamble. In this episode, co-founder Des Traynor pulls back the curtain on the bold moves that reset Intercom’s trajectory and turned its AI agent, Fin, into a powerhouse that resolves 65% of customer conversations.

If you’re leading AI transformation, this is the playbook: how to make the painful cuts, how to reset culture, and how to price AI in a way that actually works. It’s not theory—it’s the story of one of the biggest AI reinventions in SaaS.

39 min

39 min

Series

Series

Agents of Scale is a show about real stories of AI transformation. Hosted by Zapier CEO Wade Foster, each episode features a candid conversation with a
C-suite leader who’s scaling AI across their organization—turning early experiments into lasting change. From mindset shifts to automation breakthroughs, these are the untold stories behind the enterprise AI wave.

Agents of Scale is a show about real stories of AI transformation. Hosted by Zapier CEO Wade Foster, each episode features a candid conversation with a C-suite leader who’s scaling AI across their organization—turning early experiments into lasting change. From mindset shifts to automation breakthroughs, these are the untold stories behind the enterprise AI wave.

A series about the builders who saw what others couldn’t—and made it real. These are stories of human transformation, where automation isn’t just technology, but a lens to rethink how we live, work, and see ourselves.

A series about the builders who saw what others couldn’t—and made it real. These are stories of human transformation, where automation isn’t just technology, but a lens to rethink how we live, work, and see ourselves.

4% of people in U.S. prisons are believed to be innocent—even fewer are ever exonerated. Kerry Robinson is one of them. The 4% is a four-part series chronicling Kerry’s wrongful conviction, the broken system that put him behind bars, and the fight that won his freedom nearly 20 years later. It’s a story of injustice, resilience, and the science that turned the tide.

4% of people in U.S. prisons are believed to be innocent—even fewer are ever exonerated. Kerry Robinson is one of them. The 4% is a four-part series chronicling Kerry’s wrongful conviction, the broken system that put him behind bars, and the fight that won his freedom nearly 20 years later. It’s a story of injustice, resilience, and the science that turned the tide.