About This Guide

For all of the social networks and chat apps today, there's one online messaging system that everyone uses: email. No matter which email service and apps you use, you can send an email and know your recipient will see it. That makes it the best place to share your marketing and transactional messages, and make sure your message will get seen.

But it'll take a bit more than just opening Gmail and sending an email message. You'll need a tool that helps you send thousands of emails easily, and the tips to optimize your messages and make sure they don't get flagged as spam.

That's where this eBook comes in. It includes tips on the apps you should use to send every type of business emails, along with ways you can integrate your email apps with the other tools you're already using, guidelines to make your emails great, and more.

Who Is This Guide For?

Ever send emails to market your products, announce upcoming events, share news about a non-profit, or just about any other type of emails that go out to more than one recipient? Then this guide's for you.

If you're already sending email newsletters, transactional messages and drip campaigns, you'll find tips in this book to help you optimize your messages and integrate your email tools with the rest of your workflow. And if you're just getting started with sending bulk emails, you'll discover the tools you need to send amazing emails from apps that aren't much more difficult to use than Gmail.

Table of Contents

  1. Intro: On Great Emails
  2. The best email newsletter software: 9 email marketing services for your business in 2021
  3. Grow Your Email List: How to Get Subscribers, Organize Lists and Follow Spam Laws
  4. How to Segment Email Lists for More Opens, Click-Throughs and Conversions
  5. Master Your Email Marketing List: How to Automatically Import, Copy and Remove Subscribers
  6. What is Drip Marketing? The Complete Guide to Drip Campaigns, Lifecycle Emails, and More
  7. The 6 best email marketing apps to send drip campaigns in 2021
  8. Successful Drip Email Campaigns: How to Pick the Best App, Add Advanced Automation and More
  9. The 9 Best Transactional Email Services to Send Thousands of Emails
  10. A/B Test Your Email Marketing: How to Get Started, What to Test, and 20+ Apps to Help
  11. Experts Weigh In: 21 Email Marketing Mistakes to Avoid
  12. Don't Quit: How to Keep Sending Great Emails

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Written by the Zapier marketing team, with content from Danny Schreiber, Matthew Guay, Joe Stych, and Nat Eliason.
Cover art by Stephanie Briones.


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