Maximize your Meta ads performance with Zapier
Unlock powerful targeting insights and connect with your customers like never before using Conversions API.
Maximize your Meta ads performance with Zapier
Unlock powerful targeting insights and connect with your customers like never before using Conversions API.
Zapier is trusted by over 2.2 million companies worldwide
Get set up in minutes and start maximizing your ad spend
Many businesses invest in Meta ads but struggle to measure performance accurately and optimize their campaigns. Without the right data, you're left guessing which channels drive the best results, leading to wasted ad spend and missed opportunities.
With Meta’s Conversions API, you can now deliver more personalized ads to your target audience while respecting their data privacy.
Boost conversions by as much as 20%
Advertisers using Conversions API with the Meta Pixel see up to a 20% increase in conversions.1
Achieve a 16% decrease in cost per conversion
On average, advertisers cut their cost per conversion by up to 16% using Conversions API with the Meta Pixel.1
Capture precise conversion data
Better tailor your ads by tracking every event, both online and offline—like leads, form submissions, sales, and other detailed customer data.
1. Meta case study. Median increase based on the number of conversions from both Conversions API and Meta PIxel between March 1st, 2023 and March 7th, 2023.
How companies are winning with Meta’s Conversions API
By using Conversions API and Zapier, Nectar was able to integrate more purchase events in its ad campaigns, which significantly lowered the cost per acquisition. As a result, they identified 28% more purchase events* from call centers and online events.
*Individual results may vary
Connect Meta with any of your apps
Zapier supports 7,000+ apps, so you can integrate with any of your favorites to supercharge your ad performance and drive better ROI.
Data privacy that puts you in control
Our data privacy and compliance practices ensure your data is always protected and handled with care. By upholding stringent standards and allowing you to manage your data policies, you can have complete confidence in your operations' security and compliance.
Safeguarding your data
Zapier uses the latest encryption methods to protect your data. Zapier web application communications are encrypted over TLS 1.2, and all data is encrypted at rest using AES-256 encryption.
Upholding standards of excellence
We strongly adhere to GDPR and CCPA compliance standards. That way, you can have peace of mind knowing we're upholding the highest security standards.
You control your data
We provide flexible data management options so you can customize data retention and deletion policies to fit your business needs and regulatory requirements.
Ready to maximize your Meta ads ROI?
The tools are in your hands. Start using Zapier with Meta’s Conversions API today to unlock the full potential of your ad campaigns.
Ready to maximize your Meta ads ROI?
The tools are in your hands. Start using Zapier with Meta’s Conversions API today to unlock the full potential of your ad campaigns.
