Amplify your ad ROI with effortless conversion tracking
Automatically track key customer actions, like clicks, sign-ups, and purchases, to ensure every dollar counts.
Best of all, do it all for free. Associated tasks have zero impact on your Zapier plan quota.
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By signing up, you also agree to share your registration information with LinkedIn per its Privacy Policy.
Amplify your ad ROI with effortless conversion tracking
Automatically track key customer actions, like clicks, sign-ups, and purchases, to ensure every dollar counts.
Best of all, do it all for free. Associated tasks have zero impact on your Zapier plan quota.
OR
By signing up, you also agree that Zapier may share your registration information with LinkedIn to be used in connection with LinkedIn’s Privacy Policy, including for marketing and promotional communications.
Automate conversion tracking and ditch the cookies
Your ad performance relies on data. Automatically track the conversions that matter and optimize every campaign.
Strengthen campaign insights
Send critical customer actions to LinkedIn for powerful, actionable reporting. For example, you could start by:
- Setting up a trigger for new lead form responses in LinkedIn Ads
- Adding an action to create/update leads in Salesforce
- Tracking the conversion events with LinkedIn Conversions
Optimize ads across the customer journey
Take control of your customer journey. Track every conversion touchpoint and maximize impact. Here’s how:
- Set up a trigger for when a new HubSpot contact is created
- Send the conversion event to LinkedIn
- Update Google Sheets or Zapier Tables with the new HubSpot contact details and conversion data
Improve the ROI of your ad spend
Finally, connect any tool with LinkedIn Conversions to power up your ads. By sending data straight from your website, marketing efforts, and offline activities to LinkedIn, you’ll hit better targets, boost conversion rates, and use data to sharpen your ad strategy.
Top 5 workflows to optimize for conversions
Discover how it works
Watch how this powerful tool transforms your LinkedIn ads’ impact in just 2 minutes.
Do you use one of the CRMs below?
Check out the new CAPI activation workflow in LinkedIn’s Campaign Manager Tool to set up your Conversions API flows easily with preset templates!
See how top companies are winning with Zapier and LinkedIn
99% increase in lead delivery accuracy
Harness.io saw a 99% increase in lead delivery accuracy from LinkedIn to Marketo using Zapier. This streamlined process ensures that every lead is captured and processed with precision, fueling their growth at scale.
30% reduction in cost per lead
MarketerHire, a leading talent platform, integrated LinkedIn Ads with Zapier and HubSpot to enhance lead quality and reduce cost per lead by 30%. This allowed them to scale their advertising efforts and achieve more targeted marketing outcomes.
Got questions? We’ve got answers
What is LinkedIn Conversions, and how does it work with Zapier?
LinkedIn Conversions helps you track key actions after users interact with your LinkedIn ads, capturing both online and offline conversions. With Zapier, this data flows automatically back to LinkedIn Ads, empowering you to optimize campaigns and boost ROI—all without affecting your Zapier task quota.
Do I need any coding skills to set up LinkedIn Conversions with Zapier?
No coding skills are required! Zapier makes it easy to set up LinkedIn Conversions through simple, step-by-step workflows. Learn more about the easy setup.
How will LinkedIn Conversions impact my Zapier plan quota?
The tasks associated with LinkedIn Conversions are completely free and do not count against your Zapier plan quota. This means you can track your conversions without worrying about extra costs.
What kind of data can I track with LinkedIn Conversions?
You can track a wide range of customer actions, including form submissions, purchases, downloads, and more—both online and offline. This data is then sent back to LinkedIn Ads, allowing you to see which campaigns are driving the most value.
How long does it take to set up LinkedIn Conversions with Zapier?
Setting up LinkedIn Conversions with Zapier typically takes just a few minutes. Once you’ve connected your LinkedIn Ads account and set up the conversion actions you want to track, Zapier handles the rest automatically.
What if I need help setting it up?
No worries! When you start today, a Zapier Expert will guide you through the setup and answer any questions, ensuring you’re ready to maximize your LinkedIn Conversions.
How does server-side tracking work, and why is it important?
Server-side tracking ensures that your conversion data is accurate and not blocked by browser settings, ad blockers, or cookie restrictions. This means you get a clearer picture of your ad performance, allowing for better optimization.
Will this integration affect my existing LinkedIn ad campaigns?
No, integrating LinkedIn Conversions with Zapier will only enhance your existing campaigns by providing more accurate conversion data. Your current ad setups and workflows will continue to function as they do now.
Can I use LinkedIn Conversions with other CRMs or marketing tools?
Yes! LinkedIn Conversions integrates seamlessly with a wide range of CRMs and marketing tools via Zapier. This allows you to create a fully connected marketing stack that drives even better results.
What is the cost of using LinkedIn Conversions with Zapier?
When you use the LinkedIn Conversions app in a Zap, action steps will not count toward your task usage. Action steps that use other apps will still count toward your task usage. All other plan features, including rate limits, still apply.
See how automation can supercharge your LinkedIn ad campaigns.
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