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Director, Demand Generation and Lifecycle

Location: Americas (PST, CST, MST, EST)


Hi there!

We’re looking for an exceptional Director of Demand Gen and Lifecycle Marketing with expertise in leading high-performing teams. Zapier is investing heavily in Marketing and this role has the resourcing to put together large-scale campaigns.

This role will have an enormous impact on our strategy and business growth at Zapier. As a Director, you will lead your team to develop and refine our audience insights, including mapping audiences to objectives, understanding user performance across channels, and creating scalable programs and pathways for these users to succeed.  You’ll work closely with Marketing Operations, Sales, Sales Operations, Content, and our Verticalization and Upmarket initiative teams. You will lead a team that includes lifecycle marketers, and events.

In the interim, you’ll report to the CRO and work together to define audiences, build roadmaps, launch integrated campaigns, prioritize efforts, and create/communicate this vision throughout the org. Your goal will be to drive the long-term, scalable success of Zapier by making lifecycle marketing a vital piece of our marketing mix. You will lead a combined organization of 10+ professionals in 4 teams, and the opportunity to continue to grow this team in the future.


We know applying for and taking on a new job at any company requires a leap of faith. We want you to feel comfortable and excited to apply at Zapier. To help share a bit more about life at Zapier, here are a few resources in addition to the job description that can give you an inside look at what life is like at Zapier. Hopefully, you'll take the leap of faith and apply.

Our Commitment to Applicants

Culture and Values at Zapier

Zapier Guide to Remote Work

Zapier Code of Conduct

Diversity and Inclusivity at Zapier

Zapier is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce.



About You

  • You have 8+ yrs of experience of driving integrated marketing programs that include lifecycle and demand generation plus managing multiple teams.
  • You have deep experience working with SMBs and understand their unique challenges and buying processes.
  • You’re fluent in CRMs, audience segmentation strategies, and aligning audiences to specific objectives.
  • You know how to optimize lead quality (net new and customers) based on feedback loops with Sales and Operations.
  • You’re familiar with product-led growth and how to drive self-serve opportunities alongside higher-touch (sales) opportunities
  • You’re data-driven and know how to drive and measure impact with a team.
  • You’re a problem solver at heart and know how to move things forward with limited resourcing or roadblocks.
  • You can create a strategic vision and communicate it in a way that motivates stakeholders and builds buy-in.
  • You’re committed to being an awesome teammate. You work with appropriate urgency but are able to motivate cross-functional teams with your passion and vision.


What you’ll do

  • Manage a team with a focus on making the self-serve pathway easy and building repeatable programs for higher touch users.
  • Own our trial to purchase metrics.
  • Help create and refine our strategic vision and roadmap, working with key stakeholders to create some of our first instances of lifecycle marketing.
  • Create roadmaps that build the activation funnel, reactivation strategies, and engagement experiences.
  • Collaborate with product teams to ensure both product and marketing experiences are cohesive for users.
  • Partner with Marketing Ops on lead scoring, segmentation, user insights, and nurtures. Build dashboards that clearly communicate performance and communicate these in business reviews and manager 1:1s
  • Build a strong culture of engagement, innovation, and happiness within your team
  • Communicate learnings and find ways to scale wins.



Zapier Compensation Guiding Principles

We believe all Zapiens should be rewarded competitively and equitably, using practices that are simple and transparent. This philosophy ensures we’re able to find, grow, and retain exceptional people from a broad range of backgrounds. Here’s how we define our compensation principles:

  • Competitive: Zapier pays well among the technology sector.
  • Equitable: Consistent pay practices; competency-based pay.
  • Simple: Pay is well understood, and pay practices are built for scale.
  • Transparent: Zapiens know how pay works, including how their pay is determined.


The pay ranges for this role are:

United States: 222,800-334,100 USD

Canada: 222,800-334,100 CAD

United Kingdom: 115,800 - 173,600 GBP

Australia: 152,200 - 228,200 AUD

New Zealand: 152,200 - 228,200 NZD



A Candidate's compensation package is finalized once the interview process is concluded and accounts for experience, competencies (job knowledge, skills and abilities) and internal equity.

For more information on Zapier’s Total Rewards please click here.


How to Apply

At Zapier, we believe that diverse perspectives and experiences make us better, which is why we have a non-standard application process designed to promote inclusion and equity. We are looking for the best fit for each of our roles, regardless of the type of education or companies in your background, so we encourage you to apply even if your skills and experiences don’t exactly match the job description. All we ask is that you answer a few in-depth questions in our application that would typically be asked at the start of an interview process. This helps speed things up by letting us get to know you and your skillset a bit better right out of the gate. Please be sure to answer each question; the resume and CV fields are optional.

After you apply, you are going to hear back from us—even if we don’t see an immediate fit with our team. In fact, throughout the process, we strive to never go more than seven days without letting you know the status of your application. We know we’ll make mistakes from time to time, so if you ever have questions about where you stand or about the process, just ask your recruiter!

Zapier is an equal opportunity employer and we're excited to work with talented and empathetic people of all identities. Zapier does not discriminate based on someone's identity in any aspect of hiring or employment as required by law and in line with our commitment to Diversity, Inclusion, Belonging and Equity. Our code of conduct provides a beacon for the kind of company we strive to be, and we celebrate our differences because those differences are what allow us to make a product that serves a global user base.

Zapier is committed to inclusion. As part of this commitment, Zapier welcomes applications from individuals with disabilities and will work to provide reasonable accommodations. If reasonable accommodations are needed to participate in the job application or interview process, please contact jobs@zapier.com.




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