Tips for Formatting Slack Messages

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Message Text Formatting

To format your message's text with styling (such as bold, italic, block quotes, code blocks and lists) you'll simply need to enter these in the same way you would do on Slack.

For example entering this:

Slack formatting in Zapier

Will look like this in Slack:

Slack formatting in Slack

You can read more on formatting the text on messages on Slack's formatting help guide here.

Formatting Links

Slack will recognise normal links and make sure they're clickable on your post.

If you want to make text into link, simply enter your link in the following format into the text field:

<|Text to make into a link>

Like this:

link in Zapier

Which will look like this in Slack:

link in Slack

Slack Announcements

To mention a specific user, you'll need to use the user's ID in the following format:


You can find the user's ID in their profile:

User ID in profile

For special announcements such as @channel, @here and @everyone, you'll need to enter those in the following format:

<!channel>, <!here> and <!everyone>

Like this:

Announcements in Zapier

Which will look like this in Slack:

Announcements in Slack

To mention a group, use the following format:


You can find a user group's ID from the URL shown when viewing its profile, as shown here:

Finding group ID from URL


If you want to pass on an Emoji as part of your message, you'll just need to use the colon version of it for example:

:smile: :white_check_mark: or :simple_smile:

Like this:

emoji on Zapier

Which will look like this in Slack:

emoji on Slack

This is just a basic overview of what is possible. For more detailed information on formatting your Slack's messages, you can refer to their formatting guide here.

Please don't hesitate to drop us a message if you get stuck or need a hand at all.

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