- Access to your Google Ads Account
- Create a lead form extension in Google Ads. Details here.
Connecting with Google Ads
Select the Google's lead form extensions app as the Trigger. It only has one event, "New Lead". This Zap will run each time a new lead is generated from the extension.
Getting the Webhook URL
When you click "Continue", we get a webhook URL. Copy this URL.
Using the Webhook URL
In Google Ads, navigate to the Google's lead form extension you created. On the edit lead form extension section click the dropdown arrow for "Lead Delivery Option." Paste the Webhook URL for Zapier in the first field. For the key field, think of it a bit like a password. It's how you know that Google is sending the leads data. The key will show up on the leads that Google sends to Zapier.
Testing the Connection
Select the "Send Test Data" button and then navigate back to your Zap and select the “Test and Continue” button. This pulls in the data that Google just sent to Zapier.
Add the Action
In the next step add your Action step. This is where you’ll select what you want to do with that new lead. If you want to create a contact in a marketing automation app—like Hubspot—or a CRM like Salesforce, you will want to search for and select that app here.