Filters are a way to ensure actions get performed only on the items you want. With filters, you set a specific condition and the Zap will only continue if it meets that condition. Filters are an optional part of setting up a Zap, but they're a great way to make sure Zaps only continue for certain items. In this tutorial, we’ll teach you how to set up filters in your Zap.
For instance, you can set up a filter to only capture emails that contain a specific subject line, or only customers who purchase a specific product. So when the data from your Zap meets the conditions of a filter, it proceeds to the next action in your Zap. If a filter stops an item, then no further actions are performed.
Before you can set up a filter, you’ll first need to have a trigger for your Zap.