Automatically create Mad Mimi Audience Members from Gumroad Sales with Zapier#

Have a Gumroad account? Want to have new sales sent to a Mad Mimi list as new audience members? Now you can with the help of Zapier. Here's what you'll need to get started:

  • A Zapier account -
  • A Mad Mimi account - It helps to already have created an audience list
  • A Gumroad account - It also helps to have a product created and a sale or two put through already

In Zapier#

First you'll want to start creating a zap that takes Gumroad sales and sends them to Mad Mimi as audience members. Click the 'Learn More' below to get started, then 'Start using this' to create that zap.


Next you'll be put into the zap editor to finish configuring the zap. You can continue to Step 2, where you'll connect your Gumroad account. Simply give that account a name and you'll get a pop-up asking to allow Zapier access. Click through to Allow and you're all set!


Connecting your Mad Mimi account in Step 3 is just as easy. Just give that account a name, enter in your username (email address) and API key and you're all set!


Once your accounts are connected you can move on to Step 4, where you'll pick the Product you want your zap to monitor if you'd like. You can also add custom filters, if you only want submissions that meet certain criteria to get sent to Mad Mimi. This link has more on that process:


Step 5 is the meat of your zap, where you decide what parts of your Gumroad sale correspond to different parts of an audience member. Make sure that all fields marked 'Required' have data by using the 'Insert Fields' button or choosing an option from the drop-down. More on that process here:


After Step 5 you'll have the chance to test that zap out with sales from Gumroad. You can click on the samples to see the data you get from Gumroad, and what info exactly will be sent to Mad Mimi.


The last step is to name your zap and turn it on! Now your sales will end up as new audience members without any extra work!