Sometimes grammar is negotiable. Some words and phrases don’t have clear-cut “correct” styles. The key is to be consistent. Here’s where we fall on a handful of tossup terms.
For a more in-depth breakdown of Zapier-specific terms, check out the Writing about Zapier section.
Words are listed with their proper capitalization. Capitalize words at the beginning of sentences except for camel case words (like eCommerce and eBook).
- donut (not doughnut)
- eBook (not e-book or Ebook)
- eCommerce (not e-commerce or Ecommerce)
- email (not Email or e-mail)
- emoji is both singular and plural (“I sent a message with 20 emoji in it.”)
- internet (not Internet or interwebz)
- log in (verb), login (noun or adjective)
- log into, not login to, log in to, or log onto
- meet up (verb), meetup (noun)
- ok (not OK or okay)
- set up (verb), setup (noun or adjective)
- sign up (verb), signup (noun or adjective)
- step (not Step)
- Task when referring to something that Zapier automated, task everywhere else
- to-do (not todo)
- trigger and action for both nouns and verbs
- website (not Website or web site)
- Zap, never zap
- Zapiens, Zappers, Zapier Zealots, Zorps, Zops… we don’t have a great term for “Zapier teammates”. Probably best to avoid using any these in public—for your sake.
- Zapier, never zapier
Words to Avoid
When writing any content, whether or not it’s about Zapier itself, avoid these:
- Young, old, elderly, tween, millennial, or any other word describing someone’s age
- Crazy, insane, nuts, psycho, or similar words to describe a person
- Any sort of profanity, even in a direct quote (let’s keep it clean)
- Gendered job titles—for example:
- Mail carrier, not mailman or postwoman
- Firefighter, not fireman
- Killing it, hit this button, or other phrases that could be framed as violent
Reference the Conscious Style Guide or ask your teammates if you’re unsure about a specific situation.
Words to avoid when writing about Zapier
- Sync (Zapier doesn’t truly “sync” data between two apps)
- Export (this implies that Zapier can tap into old data)