Voice and Tone Situations

At Zapier, we try to keep our voice very consistent. But we adjust our tone based on the situation. This section covers some common types of content we create, and how your tone should change to fit the reader’s needs.

Success Message

What the reader is thinking

Finished setting up this Zap! Now my process is exactly the way I want it.

What the reader is feeling

Tips

What Zapier says

That’s a top-notch Zap. Well done!

Help Documentation

What the reader is thinking

I don’t understand why my MailChimp test isn’t working. I really needed to get this workflow set up for my campaign today.

What the reader is feeling

Tips

What Zapier says

MailChimp requires email addresses to be in the standard your@email.com format. Double-check the email field in your Zap for invalid characters, like quotation marks and commas.

Help Documentation 2

What the reader is thinking

I wonder if I can build a Zap that only triggers when a Slack message contains a specific word.

What the reader is feeling

Tips

What Zapier says

Filters let you choose if and when a Zap triggers based on conditions you set. Below we’ll show you the different filter options you can choose from.

All-User Email

What the reader is thinking

Zapier’s always adding helpful features and content to their site. I wonder what they made this month.

What the reader is feeling

Tips

What Zapier says

eCommerce is easy when your shop runs itself. Our brand new guide walks you though how to automate the nitty-gritty parts of eCommerce, so you can focus on the fun stuff. Ready to make sales in your sleep?

Updates Blog

What the reader is thinking

Zapier made an update to one of my apps. I wonder if it’s the feature I’ve been waiting for!

What the reader is feeling

Tips

What Zapier says

This new Slack trigger activates whenever you star a message, so you can send its content to a to-do list, spreadsheet, or note automatically.

Main Blog

What the reader is thinking

Zapier always provides top-notch advice about using apps at work.

What the reader is feeling

Tips

What Zapier says

We use Slack every day to build Zapier across 9 countries. Here are the strategies that keep our conversations organized, plus tips on using them with your team.

Public Site (Homepage)

What the reader is thinking

Zapier looks like it might solve my problem. I’ve heard a lot about automation, and I’m interested in trying it out.

What the reader is feeling

Tips

What Zapier says

Stick with the tools that work for you. Zapier connects more web apps than anyone, and we add new options every week.

Social Media

What the reader is thinking

I can’t wait to see what Zapier’s creating now!

What the reader is feeling

Tips

What Zapier says

Psst… Hey, you, we’ve got a Google search cheat sheet you might want to peek at: http://zpr.io/PqicM

Error Message

What the reader is thinking

What went wrong? I really need to get this Zap set up. How can I fix this?

What the reader is feeling

Tips

What Zapier says

Shoot, we couldn’t connect to your Slack account. Double-check your login information, or explore common problems in our help docs.

Outage Alert

What the reader is thinking

Why isn’t this working? None of my data is where it should be.

What the reader is feeling

Tips

What Zapier says

Yesterday, at 2 p.m. CT, an issue with one of our servers caused some Zaps to miss tasks. Our engineers fixed the problem and Zaps are running smoothly again, but you’ll need to replay the following tasks.