Colors

Zapier uses colors to help amplify the personality of our brand: fun, clean, and simple. The aim of our palette is meant to enhance the user’s experience through the way they interact with our marketing and product.

Primary Colors

Primary colors are the core colors we use throughout our user interface. They should be used as the main colors to convey Zapier throughout our application and marketing.

Secondary Colors

Secondary colors are meant to help highlight and compliment our primary colors. They help us break out of the box, but stay within our brand guidelines.