--- title: "Expand your app directory with Zapier integrations: A look at marketing automation tools " description: "By expanding your app directory with Zapier integrations, you can help your users discover the integrations you support, from the comfort of your marketplace." image: "https://images.ctfassets.net/lzny33ho1g45/13XDP4OtxGC3fhgZgYEhVX/fbafa963f8856f9bd45795de12eb7cb5/Group_12443__1_.jpg" --- # Expand your app directory with Zapier integrations: A look at marketing automation tools By expanding your app directory with Zapier integrations, you can help your users discover the integrations you support, from the comfort of your marketplace. Your customers rely on automation more than ever to provide great marketing services.   But they also expect that you'll provide a visible way for them to discover the integrations that will keep their marketing efforts up to date (without hours of admin getting in the way). And that's exactly where your app directory comes in. By expanding your app directory with Zapier integrations, you can help your users discover the integrations you support from the comfort of your marketplace.  As a Zapier partner, you can tap into our suite of free embedding tools to power your app directory with visible Zapier integrations. Here's how.  ## Powering your app directory with Zapier integrations Prospects search app marketplaces for the tools they use before signing up for your marketing automation tool. If your app directory only shows native integrations, these prospects may hit a wall in terms of moving their workflows forward. You could likely miss out on converting that prospect into a customer, as they'll gravitate towards a competitor with a more comprehensive app directory.  So while you might have a Zapier listing in your directory, you can still do more to display the individual apps Zapier supports. This is because prospects will likely search for the apps they want to connect to by name. And if you're only returning results on your native integrations, your customers won't see past this and into the true breadth of what they can do with your app.  That's why Zapier's Partner API can make sure that any non-native integrations still show up as a search result in your app, reassuring your potential users that you support their business stack.  You can close the loop on those high-intent searches by exhibiting the apps your users search for most. By tapping into this, you can:  - **Show prospects your integration game**. The API displays the app name, logo, description, related Zap templates, and app page link. It's everything you need to demonstrate that you support the very integration that they can't do without. - **Display a native-like UI**. You only have to set the styling for your listings once. Zapier's Partner API will do the rest. - **Automatically manage assets**. It's no secret that SaaS logos change fairly regularly. But powering your directory listings with Zapier's Partner API means you'll never have to worry about this, as each app updates automatically. - **Future-proof your directory**. As our library of apps grows (and it does every month), yours will too. ## **Tap into the GET/v1/apps to expand your marketplace** You can extend the apps displayed in your marketplace by tapping into the GET/v1/apps endpoint of the Partner API. Use this to request apps from Zapier's library that can be paired with your CRM.  - Your own app won't be returned. - Zapier's built-in tools won't be returned. - The most popular apps are displayed first. The App Object returns individual assets from these apps, so you can use these assets to dynamically style listings in your app marketplace. If you're spending admin time managing logos, descriptions, and URLs, this will ease your burden.  - Plain text description of the app - Name of the app - A list of categories the app belongs to - Logo in various sizes ## A look at marketing automation apps and their Zapier-powered directories Now let's take a gander at some examples of marketing automation partners who use their Zapier app directory to supercharge their app—and to empower their customers.  ### **Keap** Keap handpicked a dozen most-popularly paired apps by name inside their integrations panel, a solid first step to helping users discover all of the apps that can connect to yours.   ### **Customer.io** Customer.io has an emphasis on a seamless user experience. They tag popular apps that are powered via Zapier directly inside their integrations catalog. The result? One that looks branded and fits in stylistically with the rest of their site.  When a user is logged out, this is what they'll see: When a user is logged in, they'll have access to the Zaps they've personally enabled, along with a list of popular apps tagged by category.** ** ### ActiveCampaign ActiveCampaign opts for a more subtle approach. While they list every Zapier-powered integration on their page, they hard-code these listings and maintain them individually. Even so, ActiveCampaign's users can easily discover which apps they can connect.  We're excited to help you and your customers build great new things. You can't possibly connect every service your customers use, but with Zapier, you'll be pretty close. Now you'll be able to bring our ever-expanding app directory right into your app for a unified experience. Zapier has a full suite of embedding tools built for partners like you. [Learn more about these tools](https://zapier.com/blog/zapier-partner-tools-overview/), plus see examples of how other leading marketing tools are using them.   Or, if you want to dive head-first into our tips and best practices for powering an app directory in your marketing automation app with Zapier integrations, click [here](https://platform.zapier.com/partner_api/best-practices).  Not a public Zapier partner yet? Click [here](https://platform.zapier.com/partners/integration-review-guidelines) to get started.