--- title: "Expand your app directory with Zapier integrations: A look at CRM tools" description: "By expanding your CRM's marketplace with Zapier integrations, you can help your users discover the app connections you support, from the comfort of your marketplace." image: "https://images.ctfassets.net/lzny33ho1g45/4svFEHStN6aMdwnDY9bn5a/e66eb57c5a10d9b2fd0a5f70bacb610c/crm-erp-hero.jpg" --- # Expand your app directory with Zapier integrations: A look at CRM tools By expanding your CRM's marketplace with Zapier integrations, you can help your users discover the app connections you support, from the comfort of your marketplace. SaaS customers today are multi-taskers. Most use a gazillion apps to keep their business afloat. And while your CRM is one of those essential tools, you can't win them over in a silo.  That's not to say your app should do everything. Your primary focus should always be on what your app does best. But customers expect that you'll provide a visible way for them to discover the automated workflows that will keep their CRM up to date (without hours of admin getting in the way.) And that's exactly where your app directory comes in. By expanding your CRM's marketplace with Zapier integrations, you can help your users discover the app connections you support from the comfort of your marketplace.  As a Zapier partner, you can tap into our suite of free embedding tools to power your app directory with visible Zapier integrations. Here's how.  ## Supercharge your app directory via the Partner API Prospects search app marketplaces for the tools they use before signing up for your CRM. If your app directory only shows native integrations, these prospects will hit a wall when moving their workflows forward.  You could likely miss out on converting that prospect into a customer, as they'll gravitate towards a competitor with a more comprehensive app directory.  So while you might have a Zapier listing in your directory, you can still do more to display the individual apps Zapier supports. This is because prospects will likely search for the apps they want to connect to by name. And if you're only returning results on your native integrations, your customers won't see past this and into the true breadth of the automated workflows they can create with your app.  That's why Zapier's Partner API can make sure that any non-native integrations that are available on Zapier still show up as a search result in your app, reassuring your potential users that you support their business stack.  With the Partner API, you can:  - **Show prospects your integration game**. The API displays the app name, logo, description, related Zap templates, and app page link. It's everything you need to demonstrate that you support the very integration that they can't do without. - **Display a native-like UI**. You only have to set the styling for your listings once. Zapier's Partner API will do the rest. - **Automatically manage assets**. It's no secret that SaaS logos change fairly regularly. But powering your directory listings with Zapier's Partner API means you'll never have to worry about this, as app details update automatically. - **Future-proof your directory**. As our library of apps grows (and it does every month), yours will too. ## Tap into the GET/v1/apps to expand your marketplace You can extend the apps displayed in your marketplace by tapping into the GET/v1/apps endpoint of the Partner API. Use this to request apps from Zapier's library that can be paired with your CRM. When you use this endpoint: - Your own app won't be returned. - Zapier's built-in tools won't be returned. - The most popular apps are displayed first. The _App Object _returns individual assets from these apps, so you can use these assets to dynamically style listings in your app marketplace. If you're spending admin time managing logos, descriptions, and URLs, this will ease your burden. Here's what the App Object will show: - Plain text description of the app - Name of the app - A list of categories the app belongs to - Logo in various sizes ## A look at CRM apps and their Zapier-powered directories Now let's take a gander at some examples of CRM partners who've used these tools to supercharge their Zapier app directory—and to empower their customers.  ### Freshworks CRM (Freshsales) Freshworks fast-tracked their implementation to power a handful of apps that were in high user demand. Users can search for the app they want to connect by name, which lets them know they can connect through Zapier, gaining speed-to-market at the tradeoff of scale.  ### **Salesflare** Using Zapier's Partner API, Salesflare displays their most popular Zap templates inside their product to serve as their app directory. Users can scroll through commonly used Zaps and set them up immediately by clicking a button. Plus, thanks to the custom options afforded by Zapier's Partner API, the Zap templates all match Salesflare's own branding.  ### **amoCRM** amoCRM includes a Zapier listing, and their app directory highlights the apps that Zapier specifically powers. When users click on the app they want to connect to, they can see a list of relevant Zap templates.   We're excited to help you and your customers build great new things. You can't possibly connect every service your customers use, but with Zapier, you'll be pretty close. Now you'll be able to bring our ever-expanding app directory right into your app for a unified experience. Zapier has a full suite of embedding tools built for partners like you. [Learn more about these tools](https://zapier.com/blog/zapier-partner-tools-overview/), plus see examples of how other leading CRM tools are using them.   Or, if you want to dive head-first into our tips and best practices for powering an app directory in your CRM app with Zapier integrations, click [here](https://platform.zapier.com/partner_api/best-practices). Not a public Zapier partner yet? Click [here](https://platform.zapier.com/partners/integration-review-guidelines) to get started.