---
title: "Thinkific: App spotlight"
description: "Thinkific is for people who want to create online courses, build a sustainable business, and really own their brand and the customer relationship. "
image: "https://images.ctfassets.net/lzny33ho1g45/5Xlvf44OMUqBs9iBhuZ0ju/d62d8e4d3ff1cd5e8987bfa17b3b6392/Thinkific-app-spotlight.jpg"
---

# Thinkific: App spotlight

Thinkific is for people who want to create online courses, build a sustainable business, and really own their brand and the customer relationship. 

Whether you're an entrepreneur with a popular podcast, a qualified nurse practitioner, or an ice-hockey coach, you might have thought about sharing—and monetizing—your knowledge through remote learning. 

It's not a bad idea. After all, the corporate e-learning sector alone is expected to grow by as much as [$38 billion from 2020 to 2024](https://e-student.org/e-learning-statistics/). Online courses give students a flexible way to pass their exams in specialized subjects and help professionals learn new skills or develop existing ones anywhere in the world, independently of where the course creator is based. 

Yet choosing the right platform to create, market, and sell your online course can be tricky. You probably want full autonomy over your course content but don't want to be bogged down by expensive fees and cut revenue. 

That's where [Thinkific](https://www.thinkific.com/) comes in. This platform is for people who want to create online courses, build a sustainable business, and really own their brand and customer relationships. 

## Thinkific origins: A single course creator

Founded in 2012, lawyer Greg Smith first conceived Thinkific when he decided to move his LSAT course online, knowing he'd reach more students globally. With the help of his brother Matt Smith (a software developer), his online course was soon generating more revenue than his corporate law practice. 

Other entrepreneurs and businesses began to take notice: they too wanted a way to sell their courses online and turn their expertise into a sustainable business. With that in mind, the Smith brothers joined forces with Miranda Lievers and Matt Payne to build Thinkific.  

## Thinkific today: Owning the learning experience

To date, 50,000 entrepreneurs and businesses have created courses using Thinkific, bringing in roughly $650 million worth of revenue to creators. Educators can create their own courses, and then sell them on their own websites while setting their pricing and keeping the revenue. 

With Thinkific, creators can choose between live, on-demand, or blended classes—no coding skills required. The ready-to-use templates make it easy to start building right away, and you can easily manage course content with simple drag-and-drop editing. 

## Growth through automation: Popular Thinkific workflows

Unlock even more value out of your online courses by connecting Thinkific with Zapier. That way, you'll be able to easily automate workflows with other apps you use. Here are a few popular workflows to get you started: