---
title: "Textline: App spotlight"
description: "Textline is a secure text messaging platform for your business. It lets you contact customers at scale via SMS for sales, support, and more. "
image: "https://images.ctfassets.net/lzny33ho1g45/1ONLxXAoM28Eja2NRWMnbq/5ecab5c6e52bc8c79f0707a213cc8ace/Textline-app-spotlight.jpg"
---

# Textline: App spotlight

Textline is a secure text messaging platform for your business. It lets you contact customers at scale via SMS for sales, support, and more. 

We've all had meetings that should have been emails. 

Perhaps more importantly, we've all received—and made—phone calls that should have been text messages. 

Businesses are catching onto this fast, especially considering that [58% of consumers say texting is the ideal (and fastest) way](https://www.zipwhip.com/state-of-texting/) to reach them. (I'd take an SMS over listening to a voicemail and calling back any day.)

Texting is an even better option when it comes to support and sales. 

Think about it: let's say a customer contacts your business about a package that never arrived. It will be faster and more convenient for them to start the conversation with you via SMS and let one of your support agents hop onto that same text thread to resolve the issue. 

[Textline](https://www.textline.com/), a secure business text messaging platform, is built for exactly this. Modern customer support and sales teams use it to provide high-quality customer service and be responsive when customers need support. 

## Textline origins: Texting trumps phone calls

In 2015, Alan Braverman and Mark Lilien had an idea for a startup founded on one premise: People prefer the convenience of texting over traditional phone calls—and the same rule could be applied to businesses. The only problem was that most company phone numbers didn't support texting. 

The pair set out to change that, so more businesses could communicate efficiently with customers the way customers wanted them to. 

So from a project started in the Giant Pixel Corporation (a studio that helps turn ideas into companies), Textline was born. 

## Textline today: Texting at scale across sales, support, and ops

Today, Textline is used by sales teams, customer support, and operations teams worldwide. Whether you want to provide customer service (with a personal touch) or resolve support issues at scale, Textline has features for either case. 

You can use the message templates to create standard answers to common questions, trigger automatic replies based on keywords, and schedule specific text messages in advance (like announcements or product offers). You can also use emojis to add context and send links, images, and other file attachments to ramp up conversations.  

## Acceleration through automation: Popular Textline workflows

Unlock even more value out of your customer support by connecting Textline with Zapier. That way, you'll be able to easily automate workflows with other apps you use. Here are a few popular workflows to get you started: