Articles tagged "Social media"

Job hunting? Streamline your job sources in an RSS feed with Zapier

Job searching is terrible. You sign up for job alerts with different companies you admire, as well as a ton of email newsletters in the hopes that a perfect job will fall into your inbox.

Why I use Zapier to crosspost to multiple social media platforms

Being active on social media is not my strong suit. It's just not something I'm naturally good at. But it's important to growing a brand and establishing credibility online. Zapier helps me post where I should without wasting time.

Social media busyness vs. social media effectiveness

If you work in social media marketing, you know just how hard it is to feel productive. On top of all your regular tasks, you're getting a constant barrage of social media notifications.

4 ways automation will make you better at social media management

From curating content to scheduling posts to engaging with followers, you might feel like you have a never-ending to-do list, but it doesn’t have to be that way: take some work off your plate by putting many of those repetitive tasks on auto-pilot. 

The 5 best free design tools to create social media graphics in 2021

As you scroll through your Facebook or Twitter feed, what catches your eye: a boring wall of text or a bold, strong image? Obviously, it's the image (photos are clichéedly called "eye-catching" for a reason).

How automation helped this journalist quench a 'news desert'

While there's more information at our fingertips than ever before, there's also more misinformation. With small newspapers shutting down across the United States, many towns are becoming "news deserts"—communities no longer covered by local newspapers.

Automatically expand your Facebook Custom Audiences with Zapier

If you want to get the most bang for your buck advertising on Facebook, you should make sure your ads are reaching the Facebook users who are most likely to be interested in what you have to offer.

How to pick the right online marketing channels for your business

There's an embarrassment of riches when it comes to online marketing channels for small businesses. That means a ton of opportunity—but also some tough decisions to make. You can't afford to chase them all, so you need to figure out which is right for you.

Making the most of social media for your business—without a budget

You know who loves to give advice? Everyone. Especially when it comes to marketing. But what do you do when that advice all requires a budget—a budget you don't have? What happens then?

How to boost eCommerce sales on Instagram

Of all the social media platforms, Instagram in particular can do wonders for eCommerce brands. And with 2020's massive rollout of Instagram Shopping to a wider range of businesses, it cemented its place as the social media of choice for online sellers.