Articles tagged "Small business"

How to get your team aligned

On the surface, everyone at a company is working together to accomplish a goal. But in reality, we're emotional beings with different motives, incentives, and interests—so getting your team aligned requires some work. 

Brand voice 101: How to create a consistent brand

Like many terms in the world of branding, "brand voice" gets thrown around a lot without a solid definition to weigh it down. Here I'll walk you through the step-by-step process of creating a consistent brand voice.

How to choose project management software for external team members

When you're choosing project management software, you're likely to focus on your internal team's needs. It's a natural instinct, and it's a good one. But if you also work with vendors, agencies, or freelancers, you need to pick a tool they can use too.

How to find product-market fit for your business

It's tough as a small business to enter crowded markets with big companies and carve out a niche. It's even tougher when your target market is constantly changing and evolving—and the world around you is doing the same.

How to make a splash with your next launch announcement 

If you own a business or work in marketing or communications, then I know you have a least favorite insect: crickets. Those little bug-eyed creatures that have been pigeon-holed into the role of mascot for all failed launches.

Why we hired a sales and marketing team during the pandemic

Every now and then, I like to scroll through old emails to clean out my inbox, make sure no loose ends are hanging around, or go on a frantic search for a document someone claims they sent. Inevitably, these trips often lead me down memory lane.

9 mistakes you're making as a founder

Startups are scary. It's like the first day of kindergarten on repeat. Except you don't actually know where your classroom is—or where your school is, for that matter.

How a commitment to customer service can help your business grow

A customer-centric business puts its customers at the center of every initiative. Their goals and objectives are two main driving forces behind every business decision—from marketing strategy to product development.

How to communicate with businesses that use a different chat app

Having worked in the team collaboration industry since even before the inception of Slack, it's fascinating to see customers, analysts, and journalists draw comparisons between Slack and Microsoft Teams and speculate over replacements and acquisitions.

Should you build in-house or buy a solution?

If you have developers on your team, you might be tempted to solve your operational problems by building solutions in-house. It seems like a logical choice at first (and it might be). But before you dive in, consider the costs.