Articles tagged "Small business"

Simplify your business with the layer method

No matter the size of your company, things can sometimes feel out of control. Use this technique to simplify things and discover actionable steps to grow your business.

How to choose a WordPress host for your business

I haven't tested every WordPress host out there, but I've tried enough of them that I've learned what to keep my eye out for. Here I'll share the six items that should be at the top of your checklist as you evaluate WordPress hosting services.

What a popular multiplayer role-playing game can teach us about customer loyalty

How did the FF14 team manage to build such a loyal customer base? The answer goes beyond game quality. The people behind FF14 actively invest in business and marketing practices that build customer trust.

4 women business collectives that have helped me grow my business

Being a founder requires a massive amount of support—from family and friends, but also from other founders. Having a group of people who've gone through the same kind of experience as you can help you tackle the unique struggles of running a business.

How to deliver great customer service while still standing your ground 

I've worked in customer-facing roles in the retail and hospitality industries, and now I'm a freelance writer. In all three roles, I quickly learned that there are plenty of times when the customer is most decidedly not always right

5 holiday marketing ideas for local businesses

Most people want to support local businesses. But they're also overwhelmed and busy, and convenience sometimes wins out. That's why, especially with the holidays approaching, you need to give them a reason to choose local—to choose you.

Founders speak up: What I wish I knew while starting my business

I know firsthand that building companies is hard—really hard—and I love talking to other folks who've done it. I had a chance to speak with three other founders at Zapier's first-ever user conference, ZapConnect. Here are my main takeaways.

How to hire with data: A research-backed process for hiring new employees

Here's an exhaustive guide to hiring based on research and the 30-year experience of a hiring professional.

5 tips for easy, impactful corporate gifting

There have been all sorts of studies showing that a gift is a meaningful way to make an employee, client, or contact feel valued and loyal. But it only works if the gift itself is right—no one wants another branded stress ball.

The 5 avoidable mistakes that cost my business money

I'm here to share the five most brutal mistakes I made when I first started my content writing business. Internalize them now, and save yourself some grief down the line.