Articles tagged "SEO"
Showing 11-20 of 20 articles
Copywriting vs. content writing: Which you need—and how to do them well
Driving traffic to your small business website is a never-ending struggle. SEO! Backlinks! Social promotion! As a small business owner, I'm beyond familiar with how hard it can be to get people to your site—and convert them.
By Amanda Kostro Miller
5 min read
Customer reviews: The most important small business marketing strategy
An expertly crafted marketing plan will only take you as far as your online reviews allow. You can say all the right things, on all the right platforms, with all the right keywords, but bad reviews can still tank even the best marketing strategies.
By Matthew Meier
7 min read
SEO vs. PPC: Which to choose for your growing business
Two of the main marketing strategies you'll hear about as a growing business are search engine optimization (SEO) and pay-per-click advertising (PPC). Here we'll talk about what each one does and how to know which one you should be focusing on.
By Matt Diggity
5 min read
How to pick the right online marketing channels for your business
There's an embarrassment of riches when it comes to online marketing channels for small businesses. That means a ton of opportunity—but also some tough decisions to make. You can't afford to chase them all, so you need to figure out which is right for you.
By Bruce Hogan
6 min read
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