Articles tagged "Marketing"
Showing 81-90 of 333 articles
How to target thousands of locations with one ad campaign and one landing page
Here, I'm going to share how we were able to scale our geo-targeted ad campaigns: using dynamic keyword insertion in Google Ads combined with dynamic text replacement on Unbounce landing pages.
By Datis Mohsenipour
12 min read
The Field of Dreams fallacy: What your media coverage should really accomplish
Let's dig into what the goal of your campaigns should be, what kind of coverage opportunities are available, and how your sales team should use the earned coverage to attract customers, gain a competitive edge, and close more business.
By Rafe Gomez
9 min read
How to launch and automate a referral marketing campaign
Referral marketing is getting your current customer base to help you find more customers. Behind it, is the expectation that your current customers talk to their friends, family, and network and that if they're happy with your business, they'll share it.
By Chris Tweten
6 min read
Where to publish thought leadership content
Publishing thought leadership content is an effective path to building trust and authority. But it's not enough to write compelling content. To execute an effective thought leadership campaign, you need to think critically about where to publish.
By Elisa Silverman
7 min read
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