Articles tagged "Marketing"

What is Drip Marketing? The Complete Guide to Drip Campaigns, Lifecycle Emails, and More

Email newsletters are a great way to send out your team's latest announcements, but they have a major problem: new subscribers only see new emails, and never get the first emails you’d sent out to your list.

Write Faster with Spreadsheets: 10 Shortcuts for Composing Outlines, Research, HTML Tables and More

If numbers are involved, a spreadsheet's the tool for the job. But spreadsheets can also be used for so much more: storing contacts, compiling research, organizing outlines, and more.

Don't Quit: How to Keep Sending Great Emails

The most important things in your email marketing are consistency and authenticity, along with feedback from your readers and experimentation. In closing, here's some quick pointers on how to achieve all of them in your email marketing.

How to Segment Email Lists for More Opens, Click-Throughs and Conversions

Reports of email's death are greatly exaggerated. Every month a new email-killing product comes along, and every month my Gmail inbox continues to swell with product updates, company news and coupon codes.

Experts Weigh In: 21 Email Marketing Mistakes to Avoid

Send plain text emails. lowercase every word in the subject line. Always put the call to action as a text link and a button link.

Collect Data from Anywhere with Google Sheet's ImportXML Function

I’m a not-so-secret spreadsheets nerd. I’m even in a sort of Spreadsheets Interest Group. The number of passionate people there tells me we’ve all relied on a good old spreadsheet at some point in our careers.

Take Full-Page Screenshots with This Hidden Chrome Shortcut

Tell me if this sounds familiar: You need to take a screenshot of a web page, but you don’t just want one small part of the page, so a drag-and-snap screenshot is out.

Hacking Things Together: How to Code a Landing Page Without Coder Credentials

There are two main roles in the online world: content creators and coders. The content creators write copy, craft illustrations, and dream up tools that consumers will either pay (or endure ads) to enjoy.

Press Pages and Media Kits: Include These 7 Items to Please Reporters

Your interview goes swimmingly. The reporter asks more questions than what you had expected. She even requests you send over a photo of you and your co-founders to feature in the piece that they're publishing in a couple hours.

How to Acquire Customers: 19 "Traction" Channels to Start Testing Today

How much of your time as an entrepreneur or member of a young company should be focused on acquiring customers versus developing your product or service?