Articles tagged "Data & analytics"
Showing 1-10 of 22 articles
Progressive profiling: a non-icky way to collect customer data
How do you understand your audience and segment them effectively if folks aren't clicking yes on that cookie consent banner? The answer is progressive profiling, and it sounds a lot more sinister than it is.
By Saphia Lanier
6 min read
How to automatically pull data for reports, charts, and dashboards
Charts, reports, and dashboards help you identify trends you can use to understand, improve, and develop your performance. Automation can help you get the most of the tools you use to communicate data and make them less labor-intensive to use.
By Wren Noble
4 min read
How Fluent uses Zapier to match the right brand with the right audience
As any business knows, most customer relationships start with intent. Whether that's intent to buy, download an app, or learn more about a brand, connecting the dots for consumers begins and ends with the right kind of targeted advertising.
By Elena Alston
3 min read
In defense of making spreadsheets for fun
In August, I made a spreadsheet that simulates live baseball games. It was a desperate attempt to grab hold of some semblance of control over the disaster roulette that is this year. It was an act of blind curiosity, a one-time thing.
By Tyler Robertson
4 min read
How to get started with data collection and analytics at your business
Using data well can have a huge impact on your bottom line. But with the increasing numbers of specialized products we're using to run our businesses, it's not easy to collect and keep track of all that data.
By Alex Kulbei
5 min read
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