---
title: "Automatically post new Shopify store items to Pinterest"
description: "If you've got a Shopify store, posting to Pinterest is a great way to promote your products. Users searching for outfit ideas, for example, can discover your online clothing store thanks to Pinterest's image-heavy focus."
image: "https://images.ctfassets.net/lzny33ho1g45/7jr5MU8dSeQzokjbiJf9Qo/e430dfe16991a7b8205b5318e2f98a03/post-shopify-items-to-pinterest-00-hero.jpg"
---

# Automatically post new Shopify store items to Pinterest

If you've got a Shopify store, posting to Pinterest is a great way to promote your products. Users searching for outfit ideas, for example, can discover your online clothing store thanks to Pinterest's image-heavy focus.

[Pinterest](https://zapier.com/apps/pinterest/integrations) isn't just a place for collecting great visual ideas. It can also serve as a platform for selling your products. Pinning a picture of your product makes it even easier for potential customers to imagine it in their own homes.

But doing this manually for dozens—or even hundreds—of your products isn't realistic. Make it easy on yourself—and your visually-focused customers—by automatically posting your new [Shopify](https://zapier.com/apps/shopify/integrations) products to a dedicated board on Pinterest. With a Zap—Zapier's automated workflows—you can easily scale your marketing with no extra effort.

## How to pin new Shopify products to a Pinterest board

Zapier lets you create automated workflows called Zaps, which send your information from one app to another. You can [create your own Zap](https://zapier.com/editor) from scratch without any coding knowledge, but we also offer quick templates to get you started. 

If you'd like to start with a template, click on it below, and you'll be taken to the Zap editor. You'll need to create a Zapier account if you don't already have one. Then, follow the directions below to set up your Zap.

## Set up your Shopify trigger

Let's start with the trigger—the event that starts your Zap. If you're using the Zap template, this will be selected for you. Otherwise, search for and select **Shopify** as the trigger app and **New Product** as the trigger event, then click **Continue**.

Next, connect your Shopify account, if you haven't already. If you're connecting your account for the first time, you'll need to provide the custom Shopify URL that's assigned to every Shopify page (it's something like [www._custom-part_.shopify.com](http://www.custom-part.shopify.com)). 

Go to your Shopify settings, and you'll find the Shopify Store URL right underneath the store name. Add the custom part of the URL, and then click **Yes, Continue to Shopify**.

Once you do that, Zapier will open your Zapier integration page in Spotify. Click **Install app** on your Shopify dashboard to connect your Zapier account. 

Once that's done, click **Continue**.

Now it's time to test the trigger by clicking **Test trigger**. Zapier will automatically show you your three most recent Shopify products. If you don't have any products listed in your account, add a test one now to your Shopify account so you can properly set up your Zap.

Choose a sample product, then click **Continue with selected record** to run your test. 

Now that the test was successful, it's time to set up the action step.

## Set up your Pinterest action

Now it's time to set up the action—the event your Zap will perform once it's triggered. If you're using the Zap template, these will already be selected for you. Otherwise, search for and select **Pinterest** as your action app and **Create Pin** as your action event. Click **Continue**.

Next, connect your Pinterest account, if you haven't already. Then, click **Continue**.

Now, it's time to customize your action. First, select the _Board_ where you want your Shopify product to be added. 

Next, because Pinterest only uses one image in a pin, Shopify's default option of using all images won't work here. Click in the _Image_ field and select **Image Src** from the _Insert Data _dropdown. This will directly pull in the product image. 

You'll also need to customize the _Link_ field. You'll want to send the Pinterest user directly to the product page on your Shopify store, and Zapier has a way to generate this URL on the fly. First, paste in your custom Shopify URL (you'll have this hand from when you were connecting Shopify with Zapier). Add a forward slash (**/**) and then select **Handle** from the _Insert Data_ dropdown. Make sure there are no empty spaces (you can see how it looks in the screenshot below).

If you're using the Zap template, the _Tile _and _Description _fields will already be filled in. You can change what's in there by manually typing in text or by clicking in the field and selecting data from your previous Shopify step from the _Insert Data_ dropdown. For example, you might want to add more details, like the vendor name or inventory quantity in the _Description_ field.

Once you're happy with the setup, click **Continue**.

Next, test your action step by clicking **Test step**. If your test is successful, you should see the Shopify product correctly pinned to your Pinterest board.

Here's what our Pinterest pin looked like.

If everything looks right, your Zap is now ready to use. Now, every time you release a new product on Shopify, it will be pinned automatically to your Pinterest board!

_This article was originally published in April 2020 by Krystina Martinez. It was most recently updated in October 2023 by Khamosh Pathak._