---
title: "App spotlight: NiceJob"
description: "NiceJob is a reputation management platform that helps you get more customer reviews, share them online, and build a great reputation. "
image: "https://images.ctfassets.net/lzny33ho1g45/7KWe3kld59mF1gyRkdXLM1/1926876ac43a8d2f5ad6476f07fa68b9/NiceJob_app_spotlight_hero.png"
---

# App spotlight: NiceJob

NiceJob is a reputation management platform that helps you get more customer reviews, share them online, and build a great reputation. 

Investing in a service takes a little research. Nowadays, savvy customers aren't easily swayed by a sleek website or overzealous guarantees of satisfaction. 

They want proof that what they're spending money on is worth it. And there's no better way to research a business than by looking at its online reviews. In fact, [95% of customers read up to four online reviews](https://www.websitebuilderexpert.com/building-online-stores/online-review-statistics/) before buying a product. And [Google attracts the most readers](https://www.brightlocal.com/research/local-consumer-review-survey/) of all review sites. 

That's why as a business, it's imperative you make it easy for customers to leave you reviews in the right place after they interact with you. 

That's exactly where [NiceJob](https://nicejob.grsm.io/Zapier) comes in. A reputation marketing solution, NiceJob helps businesses get quality customer reviews to post across social media, websites, and other important review sites. It comes with review invitations, automated email and SMS follow-ups, the ability to turn reviews into customer stories, and SEO management. 

### NiceJob origins: Helping customer-oriented companies

In 2017, Lars Kristensen was on a mission to help companies get the reputation they deserved—through the voice of their customers. 

Lars had extensive experience in the ad agency world and knew that companies with more resources to spend on marketing and advertising were the ones that got ahead. Lars wanted to change that and give companies that were truly customer-oriented a chance to build a solid online reputation. 

That's how NiceJob was born. 

### NiceJob today: Building reputations with sleek reviews 

Today, NiceJob is used by businesses of all sizes to manage and share reviews, [get referrals](https://nicejob.grsm.io/NiceJobReferrals), and optimize their websites. 

The way it works is simple: You send a customer a review invite through NiceJob, and the AI will send them automatic reminders. Once you've scored a review, NiceJob will publish it where it'll be seen most, like on Google and Facebook. 

You can enhance your customer reviews with photos, comments, and tags. You can also automatically [share them on your website with widgets](https://nicejob.grsm.io/EngageSocialProof) to create more trust and boost SEO rankings. NiceJob also turns your reviews into customer stories and automatically shares the best ones on social media. 

### Automate your marketing automation: Popular NiceJob workflows

Unlock even more value from your reviews by connecting NiceJob with Zapier and automating workflows across all your apps. Here are a few popular workflows to get you started: